![]() Failure to do so will not only guarantee that your emails end up in the spam folder, it could also lead to greater issues – like legal concerns and substantial fines. You must always receive permission to add someone to your email marketing list. Needless to say, these figures can add up very quickly.įor more information on the CAN-SPAM act, visit the Federal Trade Commission (FTC) website.Ĭommon Reasons Why Emails Go to Spam You Weren’t Given Permission to Email
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